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Areté is the only line of professional hair products that helps stylists revere and unlock the alchemic powers of nature.

Our Story

Spanning continents and cultures, alchemists have sought the transformative secrets of nature for millennia, blurring the lines between the tangible and ethereal. Areté continues this pursuit of a fuller, more excellent existence by developing products that combine old-world traditions with modern technology. Through this, we’ve unearthed a golden era for the modern day alchemist - the stylist.

Our Promise

Beauty through conscious creation

The gold standard against animal testing, our Leaping Bunny certification means no animal testing at any stage of development.

We're transparent about ingredient origins and ensure formulas are 99% organic, natural or naturally derived, and have proven benefits for the hair, scalp, and mind.

Areté is certified by the Butterfly Mark, awarded to luxury brands meeting the highest standards of independently verified ESG+ performance.

Where possible, we use 100% wind energy for production. For packaging, we use glass, aluminum and other natural or upcycled materials.

Meet the experts


Areté Lead Artist

Jordan is a sought after hairstylist of 15 years. For the past six years, Jordan has been elevating the hair industry with her love for formulation and her passion to help other stylists succeed. In addition, Jordan also works with her dream brand, ARETÉ, and she's living her best life with her family in Dallas.


Areté Lead Artist

Marissa owns her own salon in Northern California. She has been behind the chair for over 13 years. Focusing on effortlessly achieving blended color, Marissa has been independently teaching across the country for over eight years. She loves helping stylists work more efficiently and mindfully behind the chair.

Use coupon code WELCOME10 for 10% off your first order.


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