OUR PHILOSOPHY
Areté is the only line of professional hair products that helps stylists revere and unlock the alchemic powers of nature, Our masterful salon products nurture people and treasure the planet.
Our Story
Spanning continents and cultures, alchemists have sought the transformative secrets of nature for millennia, blurring the lines between the tangible and ethereal. Areté continues this pursuit of a fuller, more excellent existence by developing products that combine old-world traditions with modern technology. Through this, we’ve unearthed a golden era for the modern day alchemist - the stylist.
Our Promise
Beauty through conscious creation
Areté is certified cruelty free by the Leaping Bunny – the gold standard against animal testing. Leaping Bunny ensures no animal testing at every stage of the product life cycle.
We thoughtfully select our ingredients with full transparency of their origin. Steeped in history and tradition, they are 99% organic, natural or naturally derived and have proven benefits for the hair, scalp and mind.
Areté is certified by the Butterfly Mark - the luxury industry’s leading sustainability certification. It is awarded to brands that meet the highest standards of independently verified ESG+ performance.
We care for the environment. Where possible, we leverage 100% wind energy for production and use glass, aluminum or other natural and upcycled materials for product packaging and safe transportation.
Meet the experts
Jordan
Areté Lead Artist
Jordan is a sought after hairstylist of 15 years. For the past 6 years, Jordan has been elevating the hair industry with her love for formulation and her passion to help other stylists succeed. In addition, Jordan also works with her dream brand, ARETÉ, and she's living her best life with her family in Dallas.
Marissa
Areté Lead Artist
Marissa owns her own salon in Northern California. She has been behind the chair for over 13 years. Focusing on effortlessly achieving blended color, Marissa has been independently teaching across the US for over 8 years. She loves helping stylists work more efficiently and mindfully behind the chair.