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Alchemic Color

Inspired by the alchemists of old, we blend centuries of knowledge with modern chemistry, each enhancing the other. The resulting elixirs put the power of transformation in your hands.


Our modern alchemy

Alchemist sought to heal, change, and consciously create the world within and around them. We’ve kept this tradition alive with formulas like VINAPLEX-100 and Italian Gold. Both elixirs combine ancient recipes with breakthroughs in beauty alchemy to help you transform your clients and salon.


Born from grapes, or Vitis Vinifera, we’ve infused molecules of 100 year-old, bio-fermented balsamic vinegar with resveratrol, nature’s most-powerful antioxidant. Together they protect every strand from aging, damage, and oxidative stress.


At the heart of Alchemic Color is our sacred trio of luscious Italian Gold oils - pomegranate, apricot, and olive. Cold-pressed and organic, each enhances color absorption, protects from damage and moisture loss, and soothes the scalp.

Become an Areté Salon

Areté brings old-world knowledge and fresh ideas to your salon with ease. Our products transport and transform clients and center stylists’ well-being. With our vast support, education, and community, we help you bring out the best in your salon.

Use coupon code WELCOME10 for 10% off your first order.


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