Alchemic Color
Inspired by the alchemists of old, we blend centuries of knowledge with modern chemistry, each enhancing the other. The resulting elixirs deliver rich color and promote hair and scalp wellness. It's professional hair color that puts the power of transformation in your hands, unearthing beauty within - and beyond your salon.
DISCOVER COLOR ALCHEMY
Our modern alchemy
Alchemist sought to heal, change, and consciously create the world within and around them. We’ve kept this tradition alive with formulas like VINAPLEX-100 and Italian Gold. Both elixirs combine ancient recipes with breakthroughs in beauty alchemy to help you transform your clients and salon.
VINAPLEX-100TM
Born from grapes, or Vitis Vinifera, we’ve infused molecules of 100 year-old, bio-fermented balsamic vinegar with resveratrol, nature’s most-powerful antioxidant. Together they protect every strand from aging, damage, and oxidative stress.
ITALIAN GOLD
At the heart of Alchemic Color is our sacred trio of luscious Italian Gold oils - pomegranate, apricot, and olive. Cold-pressed and organic, each enhances color absorption, protects from damage and moisture loss, and soothes the scalp.
Become an Areté Salon
Areté brings old-world knowledge and fresh ideas to your salon with ease. Our products transport and transform clients and every formula is developed with stylists’ well-being in mind. With our vast support, education, and community, we help you bring out the best in your salon.