Beauty through conscious creation
Bring Areté to your Salon Space Today
Transforming salons through the power of nature
We make masterful hair care, treatments, and colors that nurture people and treasure our planet. Inspired by the transformative powers of a salon and time-honored botanical traditions, our professional products are formulated specifically with the stylist in mind.
ALCHEMIC COLOR
Enter the golden age of hair color.
CARE & STYLE
Transport and transform with every service.
NURTURING HAIR
We only use the most natural, powerful ingredients, putting new twists on familiar favorites, highlighting the powers of nature.
NURTURING PEOPLE
Our products are free from harmful chemicals and come with expert-backed education so you can make the most of every tube.
NURTURING THE PLANET
We practice sustainability at every level of production. This includes minimizing waste with infinitely recyclable aluminum vessels.
The ARETÉ Philosophy
Spanning continents and cultures, alchemists have sought the transformative secrets of nature for millennia, blurring the lines between the tangible and ethereal. Areté continues this pursuit of a fuller, more excellent existence by developing products that combine old-world traditions with modern technology. Through this, we’ve unearthed a golden era for the modern day alchemist—the stylist.
OUR PROMISE
