We make masterful hair care, treatments, and colors that nurture people and treasure our planet. Inspired by the transformative powers of a salon and time-honored botanical traditions, our professional products are formulated specifically with the stylist in mind.

Spanning continents and cultures, alchemists have sought the transformative secrets of nature for millennia, blurring the lines between the tangible and ethereal. Areté continues this pursuit of a fuller, more excellent existence by developing products that combine old-world traditions with modern technology.