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Care & Style

Help your clients with rituals and treatments inspired by centuries-old wellness and beauty rituals. Our botanicals gently cleanse impurities while delivering feather-like softness and well-considered style.

Hair & Scalp Care

Our botanical-infused hair and scalp care line gently refreshes from root to ends. Each recipe builds off of a nutritive blend of plant butters and oils to promote moisture, strength, and protection.


Areté Shampoo & Conditioner


Areté Scalp Care


Areté Hair Treatments

Style & finish

Nourish and protect hair while activating natural curl patterns or creating enviable body and texture. Our treatment milks, texture sprays, hair polishes, and more will help you bring out the beauty in every client.


Areté Prep & Protect


Areté Texture & Hold


Areté Smooth & Shine

Become an Areté Salon

Areté brings old-world knowledge and fresh ideas to your salon with ease. Our products transport and transform clients and center stylists’ well-being. With our vast support, education, and community, we help you bring out the best in your salon.

Use coupon code WELCOME10 for 10% off your first order.


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