Arete

Beauty through conscious creation

Transform your hair with Areté

FIND YOUR FAVORITE

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Micro-Exfoliating Scalp Treatment Masque

From $45.00

Lunar Leave-In Conditioning Mist

$43.00

Healing Hair Ceremony Serum

$37.00

Heal & Repair Kit

$140.95

Heal & Hydrate Hair Wash

From $39.00

Heal & Hydrate Conditioning Crème

From $43.00

Detoxifying Herbal Hair Wash

From $43.00

Daily Rituals Hair Wash

From $39.00

Daily Rituals Duo

$80.00 - Sold Out

Daily Rituals Conditioning Crème

From $43.00

Calm & Soothe Cleansing Milk

From $39.00

Botanical Bond Hair Repair Masque

From $47.00

DISCOVER OUR RITUALS

Invite intention into your routine.

These curated rituals are more than products — they are moments of restoration, created to nourish your hair and reconnect you with your essence. Choose the set that speaks to your needs, and begin your ceremony.

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Heal & Repair Kit

$140.95

Daily Rituals Duo

$80.00 - Sold Out

Blowout Heat Styling Bundle

$140.95 - Sold Out

Styling Essentials Bundle

$143.95 - Sold Out

Alchemic Detox Care & Style Kit

$106.95 - Sold Out

Ethereal Volume Care & Style Kit

$145.95 - Sold Out

Effortless Everyday Care & Style Kit

$137.95 - Sold Out

Curl Renaissance Care & Style Kit

$145.95 - Sold Out

OUR Philosophy

Spanning continents and cultures, alchemists have sought the transformative secrets of nature for millennia, blurring the lines between the tangible and ethereal. Areté continues this pursuit of a fuller, more excellent existence by developing products that combine old-world traditions with modern technology.

NURTURING HAIR

We only use the most natural ingredients, putting new twists on familiar favorites and highlighting the power of nature.

NURTURING PEOPLE

Our products are free from harmful chemicals and come with expert-backed education to make the most of every tube.

NURTURING THE PLANET

We practice sustainability at every level of production, like minimizing waste with infinitely recyclable aluminum vessels.

LOVED BY CLEAN BEAUTY ENTHUSIASTS

“
Definitely healing and hydrating! This is the perfect Hair Bath for someone with stressed hair. It’s definitely very potent so a little bit goes a long way and I really only use it when I feel like someone actually needs the extra healing ingredients. It also has a very invigorating scent almost like a spicy margarita and I always get compliments!
”

A.C.

Heal & Hydrate Hair Wash

“
Love Love Love — So happy with my purchase. Everything is amazing. Loving the detox shampoo and the Heal + Hydrate leaves my hair feeling like butter, so smooth and my frizz is tamed! Love the smell and the way it leaves the hair so silky and shiny. Can’t wait to purchase more!
”

Mel

Backbar Foundations Salon Package

“
I’m in love! This product has changed my life with my frizzy hair. I have straight hair that can feel like hay and also very very dull and I’ve done a cream, and oil at the ends but a couple spray of this it’s just simply amazing! Super soft. The spray itself is luxurious. A very light mist, perfect!
”

Sonia

Lunar Leave-In Conditioning Mist

“
One dreamy lift — This is my go to for brunettes & anything hand painted. I was blown away with not only the lift but how gentle it is. It’s also very versatile and mixes well with the enlightenment powder. Cannot recommend this product enough.
”

Alyssa

Botanical Hair Butter Lightener